Open AccessResearch on Customer Relationship Management in E-commerce Environment
Author(s) -
Feng Guo
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/693/1/012072
Subject(s) - customer relationship management , business , customer intelligence , enterprise relationship management , customer advocacy , customer to customer , e commerce , voice of the customer , point of sale , process management , customer retention , knowledge management , marketing , computer science , service quality , world wide web , service (business)
with the rapid development of e-commerce, many changes have taken place in customer relationship management under the environment of e-commerce. From this point on, this paper analyzes the requirements and characteristics of customer relationship management system in e-commerce environment, and discusses how to effectively integrate customer relationship management system with other information systems to better meet customer needs.