Open AccessResearch on Short Video Communication Strategy of Local Culture Based on Rural Revitalization Strategy——Taking shadow play culture in Huanxian County of Gansu Province as an example
Author(s) -
Jinpeng Wen
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/692/4/042079
Subject(s) - shadow (psychology) , sociology , power (physics) , empirical research , transmission (telecommunications) , psychology , telecommunications , computer science , epistemology , philosophy , physics , quantum mechanics , psychotherapist
In this paper, based on the 5W theory of American scholar, Harold Dwight L asswellr, the research model of short video transmission of shadow play culture in Hua nxian County, Gansu Province is constructed. Through empirical research methods, thi s paper aims at the influence of 5W theory: Who, What, Which, Who, With What Effect. It is found that star communication has a significant positive impact on the transmis sion of shadow play culture, local villagers have a significant negative impact on the tr ansmission of shadow play culture, and professional teams have a significant positive i mpact on the transmission of shadow play culture. Text communication, picture comm unication, live video communication and cartoon communication all have a significant positive impact on the communication power of shadow play culture.