Open AccessCommunity perceptions of the chili business BULo (entity business entity) Makassar city
Author(s) -
Rugayah Bakri,
I M Fahmid,
M Arwinsyah,
N I Lael
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/681/1/012118
Subject(s) - perception , marketing , descriptive research , descriptive statistics , business , advertising , sociology , psychology , social science , statistics , mathematics , neuroscience
The BULo program is an optimization program for utilizing the alley area through the formation of poktanrong. This research was conducted to see the public’s view of the chilli business through the BULo Program. This study aims to determine public perceptions of the BULo Program chili business. The study was conducted in the Biring Romang Village, Manggala District, Makassar City. The number of respondents is 80 people. This research uses quantitative descriptive analysis and scoring techniques. The results of this study indicate that people’s perceptions of the BULo Program are judged based on the characteristics of innovation, which are relative profit indicators. compatibility indicators are categorized accordingly, Observability indicators categorized can be observed. While complexity indicators are categorized as very complicated and triability categorized cannot be tried.