Open AccessAnalyzing the amount of banana Kepok marketing margin
Author(s) -
Muhammad Arif Naufal,
Muslim Salam,
. Sa’adah,
Husnul Khatimah
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/681/1/012111
Subject(s) - margin (machine learning) , snowball sampling , marketing channel , marketing , business , simple random sample , agency (philosophy) , marketing research , mathematics , statistics , sociology , population , social science , demography , machine learning , computer science
Marketing margin is the price difference between the price paid by consumers and the price received by farmers. This study aims to determine the marketing channels of Banana kepoks, analyze the magnitude of marketing margins of Banana kepoks. The study was conducted in Marannu Village, Mattiro Bulu District, Pinrang Regency, South Sulawesi. This research was conducted using a random sampling method (simple random method) with the number of samples used at the farm level as many as 30 people. Whereas samples at the marketing agency level were taken using the snowball sampling method. The results of this study indicate, (1) there are two marketing channels of Banana kepoks is Marketing Channel I are Farmers, Collectors, Wholesalers, Retailers, Latest consumers. Marketing Channels II are Farmers, Collectors, Wholesalers, Latest consumers. The marketing margin shows that the largest total marketing margin is in Marketing Channel I, with a total margin of Rp. 2,320/kg, while the smallest total marketing margin is in Marketing Channel II, which is Rp. 2,000/kg.