Open AccessMeasuring margin and efficiency of the rice marketing channel
Author(s) -
. Sa’adah,
Muslim Salam,
Asmawati,
N Sakia
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/681/1/012107
Subject(s) - margin (machine learning) , marketing channel , commodity , position (finance) , business , marketing , strategic marketing , descriptive statistics , channel (broadcasting) , gross margin , marketing strategy , industrial organization , engineering , mathematics , telecommunications , statistics , finance , machine learning , profitability index , computer science
Rice is a commodity that holds a strategic position, and rice is also a strategic industry for the national economy. Marketing systems usually revolve around activities between suppliers of goods. In this case, the grain suppliers come from farmers. The process of marketing rice/grain from farmers will undergo a long process and will experience changes in prices from farmers to consumers. The study was conducted in Apala Village, Barebbo District, Bone Regency, South Sulawesi Province, Indonesia. The analysis used in this study is a qualitative and quantitative descriptive analysis using the marketing margin formula and marketing efficiency. The study results show that the margin in the first channel Rp. 3,933 with an efficiency level of 14.3% and a margin for the second channel of Rp. 3, 033 with an efficiency level of 12.4%. H al showed that both lines estab asaran have been efficient.