Open AccessCluster Approach to Rural Green Tourism Development
Author(s) -
Elena Aleksandrovna Smirnova,
E. A. Kalafatov
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/666/3/032069
Subject(s) - tourism , rural tourism , cluster (spacecraft) , business , tourism geography , recreation , cluster development , ecotourism , marketing , economic geography , economic growth , geography , economics , political science , engineering , computer science , work (physics) , mechanical engineering , archaeology , law , programming language
The article considers the development of rural green tourism. Rural green tourism is considered to be a type of recreation on rural territories regardless the way of holiday-makers leisure management. The experience of developed countries in tourism industry is conducted to identify the regularities of such type of tourism activity development. The analysis based on quantitative marketing research is suggested to get more profound understanding of this sector development state in rural green tourism. The cluster approach application allows increasing the level of synergy effect through interaction of the clusters. The given cluster approach to rural green tourism enterprises development inside the sector gives an opportunity to optimize the clusters’ activity at contemporary period of their development as well as to raise the effectiveness of rural green tourism enterprises.