Open AccessA search for appropriate anchor tenants in shopping malls in Lagos metropolis
Author(s) -
C.O. Iroham,
Oladunjoye Olawale,
Aderonke A. Oni,
Hilary I. Okagbue,
Moses Emetere,
A. A. Oletubo,
A. C. Egejuru,
O. N. Osazuwa
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/665/1/012010
Subject(s) - shopping mall , clothing , entertainment , advertising , business , work (physics) , marketing , geography , engineering , art , mechanical engineering , archaeology , visual arts
Anchor tenant which have been regarded as tenants in shopping mall that propel visitation and activities in the mall has been studied majorly in line with its impact on customers, other shopping outlets and generally on the mall. There appears to be no work on a search for the constituents of anchor tenant in the mall. This happens to be the crux of the present study with emphasis on three notable malls in Lagos Metropolis, The Palms Mall, Ikeja City Mall and Adeniran Ogunsanyan Shopping Mall. A total of 207 questionnaires were distributed to customers of the mall using the mall intercept approach of which a cumulative response rate of 81% was achieved. Data collated which was geared towards ascertaining the stores/products offered that attract the customers to the malls was rated on a likert scale of 5 and analysed using the Relative Importance Index and result substantiated with the chi-square test of significance both at the 0.05% and 0.01% level of significance. The study advocated that mix of the plethoric of Departmental Stores (4.7917); Entertainment centres (4.6250); clothing foot wares and accessories (4.5833); Electronics and electrical appliances (4.4881); food and beverage (4.4583); food stuff (4.2381); Watches, jewellery and ornament (4.1904); and Financial Services (4.0000) will be best suited as anchor tenants in the study area.