The Research of the Automobile Industry in Wuhan on the Context of New Technology, New Energy and Intelligentization

Nowadays, China’s automobile manufacturing industry has developed rapidly and the overall quality has been steadily improved. After several years of rapid development, with the continuous progress of technology, new energy and intelligent technology began to popularize. However, the production and sales of self-owned brand passenger cars have shrunk greatly due to the decline of overall sales of passenger cars. As the headquarters of Dongfeng Motor Group, Wuhan has certain cluster advantages in R&D of self-owned brand vehicles, but it has been in a loss state in recent years, and there is an obvious gap between Wuhan and the first-line self-owned brands. Therefore, it is worth discussing how to seize the development opportunity, promote the quality of its brand and become a first-line brand. This paper analyses the development status, challenges, and bottlenecks of Wuhan self-owned automobile brand quality improvement under the development background of new technology, new energy and intelligent, and puts forward the strategy of Wuhan self-owned automobile brand quality improvement. This paper suggests that we should strictly implement the automobile quality regulations, establish the quality assurance and traceability system of self-owned brands, increase the support of new energy sources for self-owned brands and the development of intelligent car service, and build a quality basic technology sharing platform, so as to achieve the purpose of improving the quality of Wuhan’s self-owned automobile brands.