Open AccessResearch on customer satisfaction of lanzhou nongjiale based on SEM
Author(s) -
Jiye Yan,
Dongyuan Sun,
Hong qiang qiao
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/657/1/012076
Subject(s) - customer satisfaction , customer delight , business , marketing , customer advocacy , customer intelligence , perception , service quality , customer retention , voice of the customer , customer to customer , advertising , psychology , service (business) , neuroscience
The farmhouse is a kind of entertainment form for city residents to alleviate pressure on seeking, the customer satisfaction is helpful to enhance Agritainment service consciousness. In this paper, through the design of scale and field research, the evaluation system of agritainment customer satisfaction (RTCS) is constructed to study the customer satisfaction of agritainment and its influencing factors. The research results show that: in the five latent variables influence the farmhouse of customer satisfaction, customer feedback perceived the greatest impact on the farmhouse satisfaction, followed by the customer perception and customer perception of service facilities. And customer feedback in perceptual “return”, “recommended rate, the customer perception” facilities in the “natural environment”, “architectural style”, “illegal status, customer perception of service” of “food taste”, “employee cleanliness” observed variables to the latent variables effect more obvious, is the impact of the main factor of Agritainment in customer satisfaction. On the basis of the conclusion, the paper puts forward the countermeasures and suggestions to improve the satisfaction degree of agritainment.