Open AccessPricing Model For Eco-Innovative Products On The Basis Of Its Technological Readiness
Author(s) -
Vasyl Kozyk,
Oleksandra Mrykhina,
Iryna Fadyeyeva,
Lidiya Lisovska,
Ihor Novakivskyj,
Iryna Anatoliivna Zinchuk
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/628/1/012033
Subject(s) - commercialization , context (archaeology) , ukrainian , set (abstract data type) , point (geometry) , fuzzy set , fuzzy logic , business , computer science , industrial organization , marketing , mathematics , artificial intelligence , geometry , biology , programming language , paleontology , linguistics , philosophy
A pricing model for eco-innovative products has been developed based on its technological readiness for commercialization in the context of sustainable economic development. It is proved that the pricing model for eco-innovative products can be based on an integral indicator that includes a set of factors influencing the level of its technological readiness – from the point of view of the developer (manufacturer, seller) and market perception (buyer, consumer, etc.). The formalization of such an indicator is carried out on the basis of algorithms of fuzzy set theory. The developed method is tested on a number of types of eco-innovative products developed by Ukrainian business entities. The obtained price integral indicators are determined by a fuzzy number with a certain range, which makes it possible to take into account the features characteristic of a particular market situation due to the level of technological readiness of eco-innovative products. This method allows you to achieve a higher level of price accuracy.