Open AccessDiscussion on the Regional Brand Development of Agricultural Products
Author(s) -
Yu Wang
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/598/1/012055
Subject(s) - industrialisation , agriculture , business , agricultural communication , agricultural development , scale (ratio) , brand strategy , agricultural economics , economics , marketing , geography , brand management , market economy , cartography , archaeology
The traditional model of small-scale agriculture has been unable to promote agricultural development rapidly; agriculture needs to develop rapidly through modern agricultural development models such as agricultural industrialization and industrial clusters. The integration of agricultural products and regional brands can accelerate the development of supply and demand reform on the one hand, and promote rural revitalization and agricultural industrialization on the other hand. As the development of agricultural products is an external manifestation of agricultural development, developing regional brand of agricultural products has become the top priority. This paper analyzes the theoretical basis and influence mechanism of regional brand development of agricultural products by arranging the literature of predecessors, and puts forward suggestions on the development of regional brand of agricultural products.