Open AccessTheoretical Logic, Dilemma Restriction and Practical Enlightenment of the Construction of WeChat Marketing Group of Characteristic Agricultural Products ——Based on the case study of Pujiang County, Sichuan Province
Author(s) -
Min Liu
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/598/1/012053
Subject(s) - dilemma , enlightenment , marketing , transparency (behavior) , agriculture , position (finance) , business , agricultural machinery , advertising , computer science , mathematics , geography , computer security , philosophy , geometry , theology , archaeology , finance
WeChat marketing has low cost, low threshold, high transparency, strong interaction and wide penetration rate. It provides an important technical means for small farmers to innovate sales models and change their weak position. It has gradually become one of the main channels for farmers to sell characteristic agricultural products. This paper takes the WeChat group of Cao Chunzhi, a farmer in Jianta Village, Pujiang County, as an example to analyze the theoretical logic of the construction of WeChat marketing group and explore the practical obstacles. At last, this article will present the practical enlightenment of the construction of WeChat marketing group based on the case.