Open AccessAdoption of Post-Harvest Practices Implemented by Fruit Farmers in Johor
Author(s) -
Tengku Halimatun Sa’adiah T. Abu Bakar,
Norsida Man,
Nolila Mohd Nawi,
Jasmin Arif Shah
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/596/1/012088
Subject(s) - theory of planned behavior , agriculture , business , agricultural science , per capita , marketing , quality (philosophy) , geography , environmental science , economics , environmental health , control (management) , management , medicine , population , philosophy , archaeology , epistemology
The post-harvest practice is important to maintain and prolong the shelf life of fruits and vegetable. However, farmer’s adoption towards agriculture practices is still low. This research aims to determine post-harvest adoption among fruit farmers in Johor. The study employs a Unified Theory of Acceptance and Use of Technology (UTAUT) and Theory Planned Behaviour (TPB) to evaluate the factors that influencing post-harvest practice adoption. 150 fruit farmers in Johor were chosen by using a simple random sampling technique. This study indicates that the level of performance expectations (M=4.27), effort expectations (M=4.36), facilitating conditions (M=3.95), attitude (M=4.09) and post-harvest practices adoption (M=4.33) have a high mean score. This study emphasises the importance of post-harvest practices adoption in improving and maintaining the quality of fruits. Post-harvest practices adoption could help to enhance the per capita availability of fruits because the adoption of post-harvest practises and technologies will affect the reduction in fruits losses, thus increasing the availability of fruits products.