Open AccessDetermining factors of the green products’ buying intention: A case of Indonesia
Author(s) -
Kifayah Amar,
Taufiq Yudha Kusuma,
Anisa Nurul Islamadina
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/575/1/012067
Subject(s) - indonesian , product (mathematics) , usable , marketing , business , data collection , regression analysis , questionnaire , advertising , psychology , statistics , mathematics , computer science , world wide web , philosophy , linguistics , geometry
Determining factors of Indonesian green products’ buying intention was an objective in this study. This research obtained primary data through a questionnaire-based survey with the target respondents were people who visited a supermarket in a city in Indonesia. A hundred responses were usable from 110 questionnaires distributed during data collection. Results showed that the regression model was well-validated, with an Adjusted R 2 of 0.602. Two significant predictor variables of the Indonesian green products’ buying intention were identified, i.e. the manufacturer’s environment-related commitment, and the manufacturer’s green product information.