Local wisdom of traders and characteristics of traditional market in Pariaman City and its surrounding

Minangkabau has a strong reputation as an entrepreneur society, mainly based on their involvement in trade ( galeh ). This society created some famous trading cities along with the east coast of Sumatera that has been thriving as homes of diverse culture, and Pariaman City as one of them. As a trading city, there are various marketplaces across Pariaman and its surrounding that influenced from this mixed culture. By the qualitative method and descriptive approach, the purpose of this study is to examine the distribution of marketplaces and how the specific local wisdom creates their level of traditionalism. Field observations and some in-depth interviews were held to identify how the kinship system may affect their trade networking at each marketplace. The type of Minangkabau markets is determined by the variety of its commodities, which is defined by their stall owner. The owner who inherits their stalls sells local and traditional commodities because they have strong relationships and also the obligation with their kinship. The owner who bought independently can sell various products freely. The “Balai days” event brings together the Minangkabau sellers ( rantau and darek ) is the principal identity of the traditional Minangkabau market across Pariaman area. The more traditional market, the less-strategic area it places, and the less traditional is the reverse.