Open AccessModern tools for promoting foodstuffs in the conditions of the digital economy development
Author(s) -
A. D. Popova,
Yu V. Panchenko,
Kristina V. Chepeleva,
Zh N. Shmeleva
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/548/2/022016
Subject(s) - promotion (chess) , business , product (mathematics) , digital marketing , the internet , marketing , quality (philosophy) , perspective (graphical) , agriculture , marketing strategy , goods and services , advertising , economics , economy , political science , computer science , world wide web , ecology , philosophy , geometry , mathematics , epistemology , artificial intelligence , politics , law , biology
The role of modern interactive media in the promotion of goods and services in the conditions of the economy digitalization is presented in the article. Relatively new tools for organizing non-standard marketing communications for the product promotion are considered. The information about the Internet tools and their advantages for the product promotion are consolidated. The target audience was determined based on the example of the Krasnoyarsk territory agricultural products, the non-traditional group of vegetable oils. The marketing plan and current tools for promoting new products were developed. The use of a comprehensive approach to the Internet marketing for the Krasnoyarsk territory agricultural enterprises will allow not only to increase sales and market share in the strategic perspective but also to popularize the regional brand; to improve its awareness and demand in foreign markets. To successfully use the Internet marketing tools, businesses must also create a positive image that inspires confidence in potential customers, paying attention to confirming the quality of products.