Open AccessSustainable business potential survey at Desa Cileuksa of West Java, Indonesia using an ethnobiological approach
Author(s) -
Syafitri Hidayati,
Ervizal A.M. Zuhud,
B. Vesma,
F. Agus,
Eddy Prabowo,
Rifky Edo Herlangga,
W. Salimah,
Putri Puspitasari
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/528/1/012032
Subject(s) - business , java , natural resource , resource (disambiguation) , descriptive statistics , socioeconomics , marketing , geography , agricultural science , biology , economics , computer science , ecology , computer network , programming language , statistics , mathematics
Cileuksa is one of the developing villages in West Java- Indonesia, with local biological resources that have not been optimally promoted. To discover the business potential of existing resources at Desa Cileuksa, a survey of business potential was conducted. The survey involved 32 respondents (adult) from 14 hamlets. The activity was divided into 2 (two) phases, phase I is an activity carried out directly in the village of Cileuksa consisting of surveys of natural resource potentials using ethnobiological approach and surveys of the socio-economic potential of the community in business development in the village of Cileuksa and phase II was recommendations analysis using descriptive analysis. The results found seven potential local resource-based business groups that had already been developed and could become the main business of the villagers. There were several other potential business commodities that could be further developed in Desa Cileuksa such as padi ( Oryza sativa ), pisang ( Musa paradisiaca ), ayam kampung ( Gallus gallus ), manggis ( Garcinia mangostana ), durian ( Durio zibethinus ), domba ( Ovis aries ), cabai ( Capsicum annuum ), kerbau ( Bubalus bubalis ), kayu afrika ( Maesopsis eminii ), and jeunjing ( Falcataria moluccana ). Generally, Desa Cileuksa’s products were sold to middlemen, due to market certainty.