Open AccessMarketing Strategy of Brem in Wonogiri Regency
Author(s) -
Setyowati Setyowati,
Raden Kunto Adi
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/518/1/012068
Subject(s) - swot analysis , diversification (marketing strategy) , business , marketing , operations management , engineering
the research tried to analyze the condition of brem industry center to develop the right strategy for brem marketing. This study aims were to (1) analyze marketing strategy for brem producers in Wonogiri Regency; (2) identify and analyze the external and internal factors that affect marketing strategy of brem in Wonogiri Regency and (3) to formulate marketing strategies of brem in Wonogiri Regency. Descriptive analysis was carried out using the SWOT matrix, IE Matrix, and QSPM Matrix. Growth Strategy was designed to achieve growth, both in sales, assets, profits, or a combination of the three. This can be achieved by reducing prices, developing new products, increasing the quality of products or services, or increasing access to a wider market. Based on the QSP analysis diagram, the priority strategy that can be applied in the marketing activities of Brem is namely brem product diversification. The diversification of brem products can increase the demand for brem in the market. Hence, the production capacity will increase as well as there will be an increase in the number of sales and profits.