Open AccessA strategy for development of shallot Agribusiness Sub Terminal (STA) in Brebes
Author(s) -
Susanawati,
Muhammad Fauzan,
Widodo Widodo
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/518/1/012048
Subject(s) - competitor analysis , business , swot analysis , agribusiness , agricultural science , agriculture , nonprobability sampling , service (business) , productivity , agricultural economics , marketing , economic growth , economics , geography , population , environmental science , demography , archaeology , sociology
This study aims were to (1) Identify internal and external factors that influence the development of shallot STA in Brebes Regency (2) Formulate a strategy for developing STA in Brebes Regency. The analytical method used in this study was a SWOT. The samples used in this study were 8 STA administrators, 2 Agriculture and Forestry Service Officers and 20 shallot farmers using the purposive sampling method. The results showed that the external factors that became an opportunity for the STA were the support from the government towards the STA, the number of shallot farmers in the regency of Brebes, the large number of food processing industries made from shallots. Moreover, the threat of the STA was the decline in farmer’s land productivity, competitors provide selling stalls for farmers, and competitors provide capital for farmers and the large number of competitors spread in Brebes Regency. Three priority strategies for the development of the STA, namely cooperation with financial institutions, improve the organizational and optimize the use of stalls.