Open AccessFactors affecting beef cattle farmers adopt Cattle Business Insurance
Author(s) -
Agus Wahyudi Riana,
S. N. Sirajuddin,
Syahdar Baba
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/492/1/012137
Subject(s) - business , logistic regression , agricultural science , agriculture , beef cattle , population , marketing , agricultural economics , geography , economics , environmental health , mathematics , forestry , medicine , statistics , environmental science , archaeology
This study aimed to determine the factors that influence small holder beef cattle farmer to adopt business insurance for cattle businesses. This research was conducted from February to March 2019, Bungaya sub-district, Gowa regency. The type of research was explanatory. The population in this study was all small holder beef cattle farmer in Bungaya district as many as 4,324 farmers. Samples were 98 farmers who adopted and did not adopt the cattle business insurance program. The data analysis used was logistic regression. The results showed that the factors affecting adoption of beef cattle business insurance, i.e. the number of family members, farmer attitudes, farmer subjective norms, assurance certainty, and dependence on cattle farming has an influence and is significant on the adoption of the cattle business insurance program.