Open AccessMarketing communication on agriculture products based online media (a case of Panenmart company)
Author(s) -
Annita Sari,
M H Jamil,
Musran Munizu
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/492/1/012123
Subject(s) - officer , marketing , business , personal selling , direct marketing , sales promotion , promotion (chess) , digital marketing , advertising , marketing research , integrated marketing communications , marketing communication , identification (biology) , marketing management , relationship marketing , sales management , political science , botany , politics , law , biology
The purpose of this study is to describe and explain the existence of a Panenmart company in the marketing communication process. The analytical method used is a qualitative descriptive analysis Miles and Huberman with a case study approach for the selection of research sites and identification of informants through in-depth interviews with key informants including Chief Technology Officer, Chief Business Development Officer, Chief Operation Officer, Chief Technology Officer, and Head of Content Digital Marketing and 3 (three) employees involved in the marketing communication process. The results of this study enable the Panenmart company to maintain its existence by using five elements of marketing communication, namely: media advertising, direct marketing, sales promotion, personal selling, interactive marketing.