Open AccessIdentifyingthefactors affecting on farmers’ intention to engage in organic certification scheme in China
Author(s) -
Yongkai Tang
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/474/3/032021
Subject(s) - theory of planned behavior , certification , china , psychology , norm (philosophy) , control (management) , social psychology , business , marketing , economics , geography , political science , management , archaeology , law
The main purpose of this study is to investigate the factors affecting the intention of farmers to engage in organic certification scheme (OCS) in China. A research-based model incoroprating the theory of planned behavior (TPB) is proposed to obtain a better understanding of psychological factors that influence farmers’ intention to adopt improved fertilization practice under OCS. The TPB hypothesizes that adoption is driven by intention, which in turn is determined by three psychological constructs: attitude, subjective norm, and perceived behavioural control. Results show that factors leading to a greater probability of changing fertilizer application in accordance with the organic certification scheme included age, perceived resources, subjective norms, crop type, and attitude.