New product development in coconut-based agro-industry: current research progress and challenges

The new product development of coconut agro-industry is very urgent because of the low innovation in launching new products. New products that are more effective and adaptive are needed to achieve higher market growth and acceptance of end-users to obtain competitive coconut agro-industry in the future. Based on this, this study aims to claim the current development of our research in new coconut-based product development and provide an initial approach to construct new products as a case study. The results show that the development of new products is divided into eight groups and the development of coconut derivatives in agro-industry is around eight percent. The low development of coconut derivatives in agro-industry results in a research challenge framework. Methods for developing new products in the coconut agroindustry include consumer preference to identify product opportunities including data mining techniques, investment feasibility study, and spatial data mining by taking analysis in multi-criteria decisions for compatibility of potential raw materials with products. The results of case studies show that alternative sequences of derivative products that are potentially developed in agro-industries are soap (H), itching medication (O), fungicide (D), sterilizing agent (L).