Open AccessShiyan Taihe Hospital Brand Promotion Organizational Communication Strategy
Author(s) -
X. Chen,
Jian Guo,
X. Wang,
ZY Zhong,
CQ Ai
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/470/1/012007
Subject(s) - promotion (chess) , business , china , plan (archaeology) , brand management , brand awareness , marketing , public relations , medicine , advertising , political science , geography , politics , archaeology , law
Taihe Hospital, as the largest grade A class 3 hospital and regional medical center in Shiyan City, will face more opportunities and challenges in the future under the background of the gradual deepening of China’s medical and health system reform and the rapid development of China’s medicine. Facing severe external environment, taihe hospital must from the rational Angle analysis the current common way and the reason about its own brand, and can clearly identify the advantages and disadvantages of current communication, based on the actual situation of taihe brand, concrete improvement measures are put forward, and can understand why brand need to implement these improvements, to obtain the benefits of taihe hospital brand, plan for the future Organizational Communication about taihe hospital brand strategy.