Study on the Impact of Withdrawal of Subsidy Policy for NEV Enterprises and Coping Strategy | Zendy

Hongwei Li | Zendy; Huanhuan Ren | Zendy

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Study on the Impact of Withdrawal of Subsidy Policy for NEV Enterprises and Coping Strategy

Author(s) -

Hongwei Li,

Huanhuan Ren

Publication year - 2020

Publication title -

iop conference series earth and environmental science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.179

H-Index - 26

eISSN - 1755-1307

pISSN - 1755-1315

DOI - 10.1088/1755-1315/461/1/012041

Subject(s) - subsidy , business , promotion (chess) , coping (psychology) , industrial organization , business model , marketing , economics , market economy , psychology , psychiatry , politics , political science , law

Against the backdrop of rapid withdrawal of the NEV subsidy policy, the paper has built a calculation model to evaluate the price increase pressure upon NEV under different levels. The study has found that BEVs are confronted with greater pressure of price increase than their plug-in hybrid counterparts, and SUVs will get rid of price increase pressure more quickly than sedans. In response to the upcoming non-subsidy era, enterprises are actively planning strategies such as building high-end brands, building product platform, conventional energy vehicles and new energy vehicle sold on different networks, surrendering part of the profits, joint promotion by governments and enterprises, innovative business models, etc. At last, the study has also proposed different strategic suggestions for different types of enterprises.

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