Open AccessThe marketing strategy for sugar palm (Arenga pinnata) by people around the protected forest aren HPHTI of Toba Pulp Lestari
Author(s) -
Irawati Azhar,
Zulkifli Nasution,
Delvian Delvian,
Agussabti,
Riswan,
Iwan Risnasari,
Mariani Sembiring,
Simon Sidabukke
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/454/1/012021
Subject(s) - sugar , swot analysis , palm , pulp (tooth) , palm oil , business , agricultural science , pulp and paper industry , marketing , food science , biology , engineering , medicine , physics , pathology , quantum mechanics
Sugar palm is a plant that produces various high economy value product. The superior products of sugar palm as a food and energy source, among others, are brown sugar, palm-suiker, fresh sap, kolang-kaling (a type of candied fruit made from palm sugar), and alcoholic beverages. The purpose of this study was to analyse the marketing strategies that can be adopted by the community who utilise sugar palm living around the area of PT. Toba Pulp Lestari. Analysis carried out in this study is analysis SWOT. The results of this study found that there are several strategies that have been made based on the SWOT analysis. One of them is creating farmer groups and cooperatives at the village level, providing market information to farmers, increasing road access, and developing farmer capacity building.