Open AccessCrude palm oil marketing analysis at PT. Socfin Indonesia (Socfindo)
Author(s) -
Mustika Prajna Paramita,
Syafrizal Nasution,
Lily Fauzia
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/454/1/012008
Subject(s) - marketing , business , marketing management , marketing strategy , return on marketing investment , marketing research , marketing effectiveness , marketing mix , palm oil , agricultural science , environmental science
In CPO marketing, the marketing efficiency process can determine the size of the costs and profits received by companies and institutions involved in the marketing process. This study aims to analyse the marketing process, marketing margin, marketing efficiency of Crude Palm Oil (CPO) at PT. Socfin Indonesia (Socfindo). The descriptive analysis by interviewing the Marketing Head officer at PT. Socfin Indonesia, marketing efficiency analysis (marketing margin), also price transmission elasticity analysis. The results indicated that the marketing system applied at PT. Socfin Indonesia is a Long-Term Contract system. The marketing system has been efficient.