Open AccessDark tourism’s products development: the cases of Fatahillah Dungeon and Taman Prasasti Museum
Author(s) -
Indra Kusumawardhana,
Wendy Purnama Tarigan,
Kasih Cakaputra Komsary,
Yopy Maulana
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/452/1/012126
Subject(s) - tourism , swot analysis , dark tourism , product (mathematics) , consumption (sociology) , marketing , ideology , value (mathematics) , meaning (existential) , new product development , tourism geography , realm , business , sociology , politics , political science , psychology , social science , computer science , law , geometry , mathematics , machine learning , psychotherapist
Despite academic interest in the tourism industry, there is a more sophisticated set of practice and thinking that could distinguish tourism products between mass and niche. Dark tourism, as the niche of tourism offers an economic value for tourists’ consumption that forged between reality and imagination. However, few studies were found to understand the realm of development of dark tourism varieties and attractions, which associated with death and suffering from lower political and ideology to the highest range while consuming it. Therefore, alongside the analytical thinking towards the product’s typology and variety, the examination of both SWOT (Strength, Weaknesses, Opportunity, Threats) model and TOWS (Threat-Opportunity & Weakness-Strength) matrix, synchronize the sites’ elaboration resources and capabilities in which the dark tourism’s place and space operate. Both of the qualitative case studies of Fatahillah Dungeon and Taman Prasasti museum provide the research practice that emerges from the visitors’ voices. The findings deliver undiscovered value for the product development initiative, where at the same time bids the model for the dark tourism’s consumption in term of the value creation and experience that giving the sites’ meaning in recognizing how ‘dark’ the product is and stand out from the mass.