Open AccessMapping of business potentials of Maha orange plantation using the Business Model Canvas and BCG matrix
Author(s) -
K A Maha,
Martha Fani Cahyandito,
Dwi Purnomo
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/443/1/012045
Subject(s) - business model canvas , business model , business , process management , identification (biology) , orange (colour) , marketing , food science , botany , biology , chemistry
This study aims to find out the business model that has been used by Maha Plantation and the business model that will be used to be able to implement strategies using what aspects need to be addressed by the internal business of Maha Plantation. The type of research used by researchers in this study is descriptive with a qualitative approach. The results of the identification of Business Model Canvas can provide the best strategy implementation according to respondents for business in each element contained in BMC. Based on the results of interviews with internal respondents and the overall respondents, the BMC that has been determined by the researchers to establish a strategy is quite good, but improvements are still needed in the future.