Open AccessConsumer shopping behavior through online store for food and beverages
Author(s) -
Moh. Wahyudin,
Fathan Nahar Azali
Publication year - 2020
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/425/1/012026
Subject(s) - business , database transaction , advertising , order (exchange) , payment , cash , phone , marketing , consumer behaviour , mobile phone , commerce , computer science , telecommunications , database , linguistics , philosophy , finance
The new behavior has emerged in the era of information and digital communication. it covers many aspects of life, including sale and purchase transaction. Currently, shopping activities are no longer done by going directly to the seller in order to get the products we need. it is also very rare for the consumer to use cash for the payment. they can hold the sale and purchase transaction whenever and wherever it is needed by utilizing an application which is available accessed by mobile phone. This study has involved 209 respondents who were actively engaged in shopping activities through online stores. from those 209 respondents, there were 21% respondents stated using an online store to buy daily needs, and the one which is more interesting is there are 30.47% of respondents said that they ever bought food and beverages by online store application. These indicated that consumer shopping behavior for food in the era of information and digital technology became a new-interesting trend to be further observed and researched.