Open AccessS-O-R Theory and the issues of environment: the role of online social media in affecting public opinion
Author(s) -
Andi Alimuddin Unde,
Seniwati
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/343/1/012102
Subject(s) - social media , public opinion , public relations , legislature , political science , politics , legislative process , sociology , law
This research focuses on the role of online social media in leading public opinion to care more about climate change. This paper aims to analyze the extent to which online social media is involved in reporting developments in climate change or other environmental issues. This research is useful for regional head candidates or legislative in carrying out political campaigns. This research is also useful for stakeholders in making policies related to issues environments after getting a lot of data and documents from online social media. The theory used in this study is stimulus-response organism (S-O-R) theory. This theory explains that the communication process can take place from the source or communicator through the media to the audience.