Open AccessThe methodology for the development of enterprise competitive strategy
Author(s) -
В. В. Кукарцев,
Н. В. Федорова,
В. С. Тынченко,
E V Bekusheva,
Danil Gek,
N. V. Sokolovskiy
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/315/5/052078
Subject(s) - competitor analysis , competitive advantage , agrarian society , position (finance) , industrial organization , rocket (weapon) , service (business) , business , production (economics) , computer science , order (exchange) , process management , marketing , engineering , economics , agriculture , ecology , macroeconomics , finance , biology , aerospace engineering
The article is about achieving and maintaining advantages over competitors in the agrarian and rocket and space industry, which activities are a powerful generator of innovation. The mission of a large strategic enterprise for the agrarian and the rocket and space industry is creation, manufacturing, selling and after-sales service of competitive science-intensive products for military and civil purposes on the basis of advanced scientific and technological developments, efficient production and developed services in different interests. In order to reach this goal a full methodology for competitive strategy was developed, which is used in many organizations. This technique is presented as a step-by-step algorithm for the development and implementation of a competitive strategy, which is based on some management methods. The implementation of this algorithm requires the most up-to-date and accurate information to perform all the stages in the most productive and fast way. The algorithm itself is simple and provides an opportunity to get a positive economic effect due to the fact that the organization occupies a stronger position.