Open AccessStrategy of ecotourism development in Pariaman City
Author(s) -
Lucyanel Arlym*,
Dedi Hermon
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/314/1/012039
Subject(s) - swot analysis , diversification (marketing strategy) , tourism , business , marketing , ecotourism , process (computing) , strategic planning , position (finance) , geography , computer science , archaeology , operating system , finance
This study is to select strategies for the development of ecotourism in Pariaman City. The process of this research starts with identifying and analyzing strategic values, internal and external environments and supporting and inhibiting factors. The next process is to determine strategic issues using SWOT Analysis techniques, SPACE Matrix, QSPM Matrix, Alternative Strategy Formulation, Strategy Selection, Strategy Selection Implications. This research is descriptive qualitative. The main goal of this research is solving the problems faced/at the study location. The approach for the study is a qualitative descriptive approach. Data collection techniques used were observation, interviews and literature study. Interview activities carried out on a number of speakers who were considered competent in one matter. Library Study is a method used to trace historical data or review literature and report reports relating to the research title. The strategy in accordance with the conditions for the development of ecotourism in the Pariaman City are: 1) Intensive Strategy, a strategy with intensive efforts if the competitive position of Pariaman City with existing tourist destinations and tourism services wants to improve; 2) Diversification Strategy: Diversification strategy is Pariaman City government strategy with the adds tourist destinations and new tourism services to help increase regional income.