The analysis of seasonality of tourist services in the European North of Russia

An assessment of the tourist and recreational potential associated with the seasonality of tourism services in the European North of Russia. Our calculations show that the activity of the sale of tourism services increases in summer, sustained seasonal peaks of maximum demand are also noted in January (popularization of the project “Great Ustyug - the homeland of Father Frost” in the Vologda region). Lower sales volumes of tourist services are typical for the winter and spring months. The Murmansk region stands out, where tourist activity rises from August to November, which is associated with the development of primarily the ski (Khibiny) infrastructure. To reduce seasonality in the region, in addition to the development of tourist and recreational facilities, it is also necessary to create recreational tourist facilities of the all-season type with the inclusion of cultural, historical, ethnographic, religious and pilgrimage objects in the tourist activity. In this case, the tourist, even in the absence of favorable climatic conditions for the implementation of summer/winter types of recreation, will have sufficient opportunities to choose and exercise their preferences. This factor will reduce the seasonal fluctuations in the number of tourist visits, providing a uniform load on the existing tourist and recreational facilities.Based on a statistical analysis, an assessment was made of the tourist and recreational potential associated with the seasonality of tourist services in the European North of Russia. Our calculations show that the activity of the sale of tourism services increases in summer, sustained seasonal peaks of maximum demand are also noted in January (popularization of the project “Great Ustyug - the homeland of Father Frost” in the Vologda region). Lower sales volumes of tourist services are typical for the winter and spring months. The Murmansk region stands out, where tourist activity rises from August to November, which is associated with the development of primarily the ski (Khibiny) infrastructure.