Open AccessAnalysis of Consumption Behavior Vegetables by Residents in Beijing
Author(s) -
Huang Ying-hui
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/295/2/012048
Subject(s) - beijing , consumption (sociology) , purchasing , marketing , business , research object , consumer behaviour , questionnaire , agricultural economics , environmental health , advertising , geography , economics , medicine , china , sociology , social science , business administration , archaeology
Vegetable is the important part of the daily consumer market by residents. It is of great significance to analyze consumption behavior of vegetables by residents in Beijing as a metropolis. Taking the residents in Beijing as the research object, the essay made a survey on consumption behavior by the means of combining questionnaires and interviews. The survey shows that the consumption behaviors of vegetables by resident in Beijing are habitual, rational and economical. The safety, convenience, nutrition and price are the factors that the residents focus on when purchasing vegetables. Based on these, some recommendations are made such as expand marketing channels, restrain the prices of vegetables, etc.