Interconnection of the natural agro-tourist potential of the rural territories of Western Siberia and the living standards of the rural population

The methodological approach to the study of the relationship between the natural agro-tourist potential of rural areas and the standard of living of the rural population is justified in the article. Methodology for estimating the natural agro-tourist potential of rural territories and the methodology for assessing the living standard of rural population of municipal districts are developed. In accordance with the proposed methodology, an assessment was made and the relationship was identified between the natural agro-tourist potential of rural areas and the level of life of the rural population. The higher assessment of natural potential shows the higher living standards of the rural population. At the same time, it was revealed that the effective implementation of high natural agro-tourist potential and the increase of the level of life of the rural population on this basis have a significant impact on the remoteness of rural areas from the regional center and the development of transport infrastructure.