Open AccessResearch on the Innovation and Shaping of Urban Culture Brand Image from the Perspective of Regional Economy—Taking Guangzhou as an Example
Author(s) -
Min Huang
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/267/5/052042
Subject(s) - enlightenment , perspective (graphical) , soft power , order (exchange) , brand image , cultural industry , urban culture , business , advertising , economic geography , sociology , economy , political science , geography , civil engineering , economics , engineering , china , computer science , philosophy , theology , finance , artificial intelligence , law
The urban cultural brand image plays an important role in the long-term development of a city. As a kind of soft power of the city, it has become a key factor for urban planners in the current society. This paper explains the related concepts of urban cultural brand image. From the perspective of regional economy, this paper analyzes the constituent elements of Guangzhou urban cultural brand image design, and then demonstrates the path of Guangzhou urban cultural brand image innovation and shaping, in order to provide useful enlightenment for Guangzhou’s urban cultural development.