Open AccessConstruction and Application of Sports Towns Characterized by Sports Event Chains
Author(s) -
Jun Zhang,
Zhuoting Gan
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/267/3/032021
Subject(s) - cites , event (particle physics) , business , function (biology) , chain (unit) , marketing , sports tourism , sport management , advertising , tourism , public relations , political science , physics , quantum mechanics , astronomy , evolutionary biology , fishery , biology , tourism geography , law
The sports towns’ outlook are strictly restricted by their construction pattern. Different from traditional ones, sports towns characterized by sports event chains is the new and upgraded version. Their competitive advantage include integration effect, synergy effect and brand effect, contributing to better utilize sports resources and social capital input in a comprehensive manner. To make full use of sports event chains during sports towns’ construction, this paper tries to define and analyze sports event chain’s definition, characteristics and function, summarizes its major structural patterns, puts forward some suggestions on implementing sports event chains as well as cites the example of Huangshan Modern Industrial Park to further illustrate the concept.