Open AccessOn the Innovative Operation of Exhibition of the Taobao E-commerce Run by Internet Celebrity
Author(s) -
Jiankang Zhang,
Yu Zhao
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/267/2/022021
Subject(s) - exhibition , the internet , business , e commerce , advertising , commerce , world wide web , internet privacy , computer science , art , visual arts
The exhibition of the electronic commerce run by Internet celebrity is a major driving force for China’s new economy.Innovative operation is an important cornerstone of the vigorous development.The innovative operation of exhibition of the Taobao electronic commerce run by Internet celebrity includes Seller Show— clothes hall,cosmetics hall,hello player—peripherals hall,the most delicious expression—foods hall,Time Warp—the development History from 1.0 times to 4.0 times.The micro-challenges of the innovative operation of exhibition are to attack fake products and establish a brand image for the exhibition,eliminate internet celebrity depraved image and establish a positive and healthy social image and avoid monopoly of large-scale electronic commerce and encourage diversified electronic commerce platform to join the exhibition.The macro-challenges of the innovative operation of exhibition of the Taobao electronic commerce run by Internet celebrity are no precedent providing experience for it,the exhibition industry management system and industrialization process being backward and lack of professional talents.The innovative operation of exhibition of the Taobao electronic commerce run by Internet celebrity needs to encourage the development of diversified Internet celebrity companies,improve third-party logistics warehousing management,and cultivate professional exhibition talents.