Interrelated model of farmer behaviour and agricultural resources in the development of ginger agribusiness at the on-farm level

Ginger agribusiness has business prospects that can increase farmers’ income, open employment opportunities and reduce poverty. The problem in the development of ginger agribusiness is the absence of studies on farmer behaviour at the on-farm level and its interaction with agricultural resources. For this reason, it is necessary to map the behaviour of farmers in cultivation, yield processing and marketing of ginger, and interrelate the behaviour of farmers with agricultural resources in ginger agribusiness. Mapping behaviour of farmers includes knowledge, attitudes, and skills in cultivation, processing, and marketing. In the next stage, technology insemination and ginger agribusiness development models are needed. The results showed that the behaviour of ginger farmers at the on-farm level was in the medium and high category in six villages in Moramo Subdistrict. The potential of ginger farmers was the experience of ginger cultivation and interest in business development. Supporting factors of ginger agribusiness include land ownership, land suitability, and availability of ginger seeds. The constraints of ginger agribusiness development were weather changes and price fluctuations. The model of ginger agribusiness development needs to be directed at strengthening the capacity of farmers, partnerships and value-added products to increase the competitiveness of ginger.