Open AccessMediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance
Author(s) -
Maat Pono,
Abdul Munir,
Jumidah Maming,
Nuraeni Kadir
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/235/1/012065
Subject(s) - attractiveness , mediation , marketing , product (mathematics) , structural equation modeling , business , product innovation , acculturation , psychology , computer science , mathematics , sociology , social science , geometry , machine learning , ethnic group , anthropology , psychoanalysis