Open AccessAnalysis of fast food restaurant competition based on consumer perception using multidimensional scaling (MDS) (case study in Malang City, East Java, Indonesia)
Author(s) -
Dhita Morita Ikasari,
Endah Rahayu Lestari
Publication year - 2019
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/230/1/012060
Subject(s) - competition (biology) , accidental sampling , marketing , multidimensional scaling , business , advertising , position (finance) , rank (graph theory) , java , market share , order (exchange) , statistics , computer science , mathematics , sociology , population , ecology , demography , finance , combinatorics , biology , programming language