Open AccessPromotion Mix Strategies and Buying Interest of Riau Specific Food Souvenirs
Author(s) -
Zulia Khairani,
Nurhayani Lubis
Publication year - 2018
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/175/1/012045
Subject(s) - promotion (chess) , marketing , tourism , personal selling , advertising , business , sales promotion , descriptive statistics , test (biology) , qualitative property , marketing mix , sales management , political science , paleontology , statistics , mathematics , machine learning , politics , computer science , law , biology