Open AccessConstruction of Revised TPB Model of Customer Green Be-havior: Environmental Protection Purpose and Ecological Values Perspectives
Author(s) -
Ting Liu,
Shenglang Jin,
Huangqiu Zhu,
Xin-Zheng Qi
Publication year - 2018
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 26
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/167/1/012021
Subject(s) - theory of planned behavior , conceptual model , marketing , business , moral obligation , green marketing , obligation , consumer behaviour , psychology , environmental resource management , control (management) , economics , computer science , political science , management , database , law