RETRACTED: Construction of E-commerce Personalized Information Recommendation System in the Era of Big Data

With the continuous expansion of the scale of e-commerce, personalized recommendation technology has been widely used. However, the traditional recommendation system has been unable to meet the current needs of data processing, and good big data processing ability has become the basic requirement of the new personalized recommendation system. In addition, traditional recommendation systems are often limited to tangible goods recommendation, and pay less attention to e-commerce logistics service recommendation. In this paper, through the in-depth study of information personalized recommendation service in e-commerce environment, combined with the application background of big data: Taking the user dissimilarity matrix as the recommendation model, we propose IU usercf and UDB slope one recommendation algorithm. The two algorithms based on incremental update recommendation model have good scalability, can effectively deal with big data, and have high prediction accuracy. The proposed algorithm is applied to the actual system, taking e-commerce logistics service as the recommendation object and iu-usercf as the recommendation algorithm, the personalized recommendation system for e-commerce logistics service is constructed. The e-commerce logistics service recommendation system explores the application practice of recommendation algorithm under big data, and enriches the application scenarios of personalized recommendation technology.