Open AccessA Classification Algorithm: Data Mining and Mathematical Model
Author(s) -
Ran Cheng,
Xiangming Kong,
Mimi C. Yu,
Nan Wang
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/2068/1/012012
Subject(s) - computer science , data mining , statistical classification , algorithm , artificial intelligence , machine learning
In this paper, we propose a classification algorithm based on Recency-Frequency-Monetary (RFM) model and K-means data mining method. In addition, the designed algorithm is verified by the experiments on the member data in a large shopping mall. The experiments results show that the proposed algorithm can provide an accurate classification of the members. Finally, some marketing strategies for different classes of members are given according to the classification results.