Open AccessApplication of Search Engine Optimization in the College’s Official Website from the Perspective of Website Diagnosis
Author(s) -
Shaona Feng,
Wen Chen,
Lingde Kong
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1992/4/042059
Subject(s) - search engine optimization , ranking (information retrieval) , perspective (graphical) , window (computing) , inclusion (mineral) , world wide web , software , advertising , computer science , search engine , engineering , business , information retrieval , psychology , artificial intelligence , programming language , social psychology
The official website is a window for the school to publicize and a “business card” that reflects the strength of running a school. Use relevant tools to diagnose the official website of Hainan College of Software Technology, and propose internal and external optimization suggestions to improve the website’s inclusion, ranking and traffic in search engines. This is of great significance for school brand building and website enrollment consultation.