Open AccessStudy on the Era of Visual Communication Art Design
Author(s) -
Suran Zang,
Longya Xu,
Haiyan Sun
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1992/4/042049
Subject(s) - visual communication , communication design , china , complement (music) , art design , industrial design , new media , modern art , engineering , computer science , multimedia , visual arts , political science , art , world wide web , biochemistry , chemistry , complementation , performance art , art history , law , gene , phenotype
With the continuous popularization and innovation of network technology, China and the world have gradually entered the era of all-media, and the influence of visual communication art on industrial design in the era of new media has gradually increased. This paper analyzes the contemporary characteristics of modern visual communication art design from several aspects, such as design characteristics, expression and communication, and proposes that in the new era of art design creation, technology and art should complement each other, realize multi-dimensional interaction with visual information as the boundary, and realize the concept of innovation based on the pursuit of life substance, which provides a more a wide range of ideas.