Open AccessResearch on Digital Marketing Strategy of Telecommunication Service Based on Computer Complex Network Model
Author(s) -
Xianjie Fang
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1992/4/042002
Subject(s) - lagging , telecommunications , enhanced telecom operations map , telecom infrastructure sharing , telecommunications service , service (business) , marketing , digital marketing , business , computer science , service provider , medicine , pathology
With the emergence of the 2G, 3G, 4G, 5G, the business volume of telecom enterprises has grown rapidly, and at the same time, because services are lagging behind actual demand, they are also facing the risk of losing customers. This paper studies the close relationship between the complex network model and the digital marketing of telecom enterprises by using computer, and analyzes the customers of telecom business and puts forward the corresponding strategy of digital marketing.