Open AccessResearch on the Influencing Factors of College Students’ Consumer Purchasing Behavior Based on the Model of O2O in the Internet + Background
Author(s) -
Jun Ma,
Barjoyai Bardai
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1992/2/022042
Subject(s) - purchasing , structural equation modeling , mode (computer interface) , the internet , consumer behaviour , technology acceptance model , marketing , advertising , business , psychology , computer science , world wide web , human–computer interaction , machine learning , usability